Grounded Coffee Company Inc. is a Fair Trade coffee roaster and specialty café located at 538 Bay Street in downtown Midland. They roast their own beans in-house and serve an extensive menu of espresso-based beverages, drip coffees, smoothies, and locally sourced baked goods and light fare. In addition to café service, they operate an online store offering freshly roasted beans, loose-leaf teas, brewing equipment, and gift items, with options for in-store pickup and soon, out-of-area shipping.

More than just a place for coffee, Grounded Coffee Company serves as a community hub by partnering with local farms and charities. They regularly host fundraisers—such as the G.B.D.S.S. school support campaign—feature rotating pop-ups from regional artisans, and offer customizable wholesale and catering services for events. Through these initiatives, they champion regional producers, give back to North Simcoe organizations, and foster connections among Midland residents